How can your brand offer the health benefits consumers want—without changing what they already love?
LifyWheat helps you differentiate with fibre-rich products that stay true to consumer expectations for taste and naturality. It's a simple switch with powerful impact, supporting innovation that’s both meaningful and market-ready.
LifyWheat: an innovation by Limagrain Ingredients
Already found in finished products such as bread, pastries, and cereal or muesli bars, LifyWheat offers a winning combination of naturalness, nutritional performance, and great taste.
This breakthrough comes from decades of agronomic expertise and research within Limagrain Ingredients, a key player in cereal-based ingredients across Europe.
Meet our experts
At the recent Food Matters Live event, our expert Yoni Herst, Key Account Manager at Limagrain Ingredients in charge of the UK & Ireland region, shared his market insights and explained how innovative ingredients such as LifyWheat help brands stay one step ahead.
👉 Watch his exclusive interview in the video below:
🎥 Yoni Herst interview at Food Matters Live
In this interview, Yoni highlights how LifyWheat helps brands:
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- meet growing consumer demand for healthier foods,
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- reformulate without compromising taste,
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- and stand out in a competitive market.
Joining him is Anne Lionnet, Head of New Business at Limagrain Ingredients. With over 20 years at the company, Anne brings deep expertise in R&D, quality, and strategy to help brands innovate with fibre.
Why Choose LifyWheat?
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The power to promote well-being
Contains 10 times more fibre than standard wheat flour, with a high level of resistant starch, a type of fibre that is good for you!The power to make your products more desirable
The best way to announce the “high in fibre” claim and improve the Nutri-Score, while preserving the organoleptic properties of your products.The power to act transparently
Easily integrates into manufacturing processes as a partial or total replacement for standard flour. -
Are you a food manufacturer or brand looking for smart nutritional innovation?
Get in touch with our team to discover how LifyWheat can enhance your products.
📩 [Contact Us]
