--- title: Unlock the power of fibre with LifyWheat description: This wheat flour and flakes with 10 times more fibre than standard wheat offer a simple, effective way for brands to enhance their products without compromising on taste or naturality. image: https://blog.limagrain-ingredients.com/hubfs/IMG-20250515-WA0010.jpg --- Posted on 20.05.25 # Unlock the power of fibre with LifyWheat ## How can your brand offer the health benefits consumers want—without changing what they already love? [LifyWheat](https://lifywheat.limagrain-ingredients.com/en/lifywheat) helps you differentiate with fibre-rich products that stay true to consumer expectations for taste and naturality. It's a simple switch with powerful impact, supporting innovation that’s both meaningful and market-ready. ## LifyWheat: an innovation by Limagrain Ingredients Already found in finished products such as bread, pastries, and cereal or muesli bars, **LifyWheat** offers a winning combination of naturalness, nutritional performance, and great taste. This breakthrough comes from decades of agronomic expertise and research within **Limagrain Ingredients**, a key player in cereal-based ingredients across Europe. ## Meet our experts At the recent [**Food Matters Live**](https://foodmatterslive.com/manchester/?utm_campaign=9801106-Food%20Matters%20Live%202025&utm_source=hs_email&utm_medium=email&_hsenc=p2ANqtz-9bn7yaeCSuuCGm5qnAoZ5o__SlWRD5bXAhkspAxNYo9vVboA37AHlXshAm9NVvhEcH9gXC) event, our expert Yoni Herst, Key Account Manager at Limagrain Ingredients in charge of the UK & Ireland region, shared his market insights and explained how innovative ingredients such as LifyWheat help brands stay one step ahead. 👉 Watch his exclusive interview in the video below: ## 🎥 Yoni Herst interview at Food Matters Live   In this interview, Yoni highlights how LifyWheat helps brands: - - meet growing consumer demand for healthier foods, - - reformulate without compromising taste, - - and stand out in a competitive market. Joining him is Anne Lionnet, Head of New Business at Limagrain Ingredients. With over 20 years at the company, Anne brings deep expertise in R&D, quality, and strategy to help brands innovate with fibre. ## Why Choose LifyWheat? - The power to promote well-being Contains 10 times more fibre than standard wheat flour, with a high level of resistant starch, a type of fibre that is good for you! The power to make your products more desirable The best way to announce the “high in fibre” claim and improve the Nutri-Score, while preserving the organoleptic properties of your products. The power to act transparently Easily integrates into manufacturing processes as a partial or total replacement for standard flour. - Are you a food manufacturer or brand looking for smart nutritional innovation? **Get in touch with our team** to discover how LifyWheat can enhance your products. 📩 [[Contact Us](https://lifywheat.limagrain-ingredients.com/en/contact)]     ![mock-up-microbiota-EN](https://blog.limagrain-ingredients.com/hs-fs/hubfs/mock-up-microbiota-EN.png?width=2000&height=1414&name=mock-up-microbiota-EN.png) [Ebook ](https://conversion.limagrain-ingredients.com/en/everything-you-always-wanted-about-the-keys-to-robust-health) ##### Microbiota and fibre [ Download ](https://conversion.limagrain-ingredients.com/en/everything-you-always-wanted-about-the-keys-to-robust-health) ##### Got questions? We'd be happy to discuss your projects with you. [ Contact us ](https://www.limagrain-ingredients.com/en/contact-us) ##### Subscribe to our Newsletter ## Going further [All](https://blog.limagrain-ingredients.com/en/topic/all) ###### [Limagrain Ingredients at FIE 2025: driving plant-based and responsible innovation](https://blog.limagrain-ingredients.com/en/limagrain-ingredients-at-fie-2025-driving-plant-based-and-responsible-innovation) [ Find out more ](https://blog.limagrain-ingredients.com/en/limagrain-ingredients-at-fie-2025-driving-plant-based-and-responsible-innovation) [Bakery](https://blog.limagrain-ingredients.com/en/topic/bakery) [Breakfast cereals & bars](https://blog.limagrain-ingredients.com/en/topic/breakfast-cereals-bars) ###### [Unlock the power of fibre with LifyWheat](https://blog.limagrain-ingredients.com/en/lifywheat-food-matters-live) [ Find out more ](https://blog.limagrain-ingredients.com/en/lifywheat-food-matters-live) [Young animals](https://blog.limagrain-ingredients.com/en/topic/young-animals) ###### [A new impulse for your grain-free petfood recipes](https://blog.limagrain-ingredients.com/en/presco-yellow-pea) [ Find out more ](https://blog.limagrain-ingredients.com/en/presco-yellow-pea) [Snacks](https://blog.limagrain-ingredients.com/en/topic/snacks) ###### [Revolutionize your crackers with functional ingredients that combine nutrition, texture, and sustainability.](https://blog.limagrain-ingredients.com/en/functional-ingredients-crackers) [ Find out more ](https://blog.limagrain-ingredients.com/en/functional-ingredients-crackers) ![logo](https://blog.limagrain-ingredients.com/hubfs/Limagrain/Images/logo.svg "logo") Follow us - [** ](https://twitter.com/LimagrainCI) - [** ](https://www.linkedin.com/organization-guest/company/limagrain-ingredients) - [** ](https://www.youtube.com/channel/UCIJinfoFnTN0fA3nGRLDyQQ) Newsletter Want to be the first to know about our latest innovations? 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